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> "It is the process of buildings becoming alive that I am writing about. … The pattern language is the means."
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> *~ Christopher Alexander,* The Timeless Way of Building *(1979)*

> "Goods and services are no longer enough; what consumers want are experiences — memorable events that engage them in an inherently personal way."
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> *~ B. Joseph Pine II and James H. Gilmore,* The Experience Economy *(1999)*

> "When people evaluate an experience, they are not weighing the totality of what happened. They are remembering the peak and the end."
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> *~ Daniel Kahneman,* Thinking, Fast and Slow *(2011)*

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